Clinique Travel Retail 360°
My role:
Creative direction, art direction and design — concept, key visual, copy, retail and GWP, digital product and design system.
Made with:
3D using Cinema 4D and Houdini.
Brief and claims: Clinique Travel Retail and Global Marketing teams.
Task:
To create a cohesive campaign for the Moisture Surge™ franchise that features its SPF product. This should emphasize the product’s summer benefit and speak to a summer travel event while reinforcing Clinique’s brand codes.

Primary target:
Summer skin-conscious travelling consumers

Primary campaign goal:
To strategically support the Moisture Surge™ products,
introduce the SPF product, and retain our loyal consumers

Primary message:
Protection and hydration for summer

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A broad view of my end-to-end process:
01
Brief
Shared by marketing with research and consumer insight: franchise codes, the SPF story, a summer travel moment.
02
Two directions
Pack light: sheer acrylic and filtered light. Summer vibes: sun, water, holiday colour. Each shown as a mood board and rough comps, 3 options each.
03
Select and expand
Chosen concept applied to all formats, copy further developed, approved by the global team.
04
Production
3D modeling and rendering, video edit and social asset production, adapted to every crop.
05
In market
Final release of key visual, video, social, retail, GWP and app concepts, plus ready‑to‑print files.
Process
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Intro:
A summer travel campaign for Moisture Surge™. Every visual and animated asset was built in 3D — the key visual, video, social, digital and supporting still imagery.
Intro
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3D model for video and key visual
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Select
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TAP FOR SOUND
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Tap for sound
Tap for sound
Social assets
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Clinique
high risk
Koh Samui, TH
Seek shade 11 AM – 3 PM
Water and sand reflect extra UV
SPF 50+
Water resistant
80 min
Reapply + after swimming
TODAY IN SAMUI
6
9 AM
10
11 AM
11+
1 PM
9
3 PM
4
5 PM
Today
Forecast
Skin
Profile
Clinique
1:45
Time to reapply.
You've been in the sun for 80 min.
Koh Samui, TH
UV 11+ right now
Swam recently? Reapply sooner.
I've reapplied
Remind me in 10 min
Today
Forecast
Skin
Profile
UV index app:
Tells travellers how much protection they need, in real time, wherever they land.
3. What to do
The advice for the next hours
1. Today
The index where you are
2. Protected
The countdown to the next coat
6
UV INDEX
Digital: UV index app
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Destination filter:
Turns a selfie into a postcard with your destination, the local temperature and skin-protective stickers.
Postcard
Share your arrival
Customize
Stickers and frames
Digital: destination filter
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Brand toolkit:
One system for every touchpoint — print,
retail, social and digital — built from Moisture Surge™ pink.
Logo
Type
Aa
Clinique Helvetica Neue
Light
Aa
Clinique Helvetica Neue
Bold
Aa
Clinique Nitti
Regular, for labels
Icons
Components
Shop now
Find in store
Koh Samui, TH
SPF 28
Hydrate
Color
FFBDBD
FFD5BF
B8DDBC
000000
FFFFFF
Surfaces
Brand toolkit
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Campaign deliverables:
The five pieces of a typical 360° campaign.
Key visuals
Primary key visual and variants with copy, adapted to standard lightbox croppings.
:30
:15
:06
Campaign video
One concept in 3 lengths, cropped for in-store, social and digital, ending on a call-to-action card.
16:9
9:16
1:1
Social
Product and travel lifestyle assets in every format, plus an adaptable GWP/offer animation.
Non-product GWP
Branded gift-with-purchase
concepts, shown as mock-ups
for regions to produce.
Digital
Digital games or apps
to accompany the selected
direction.
Presentation structure
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